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国际雪联(FIS)就其顶级赛事与奥地利广播公司(ORF)续签免费频道转播协议

由盈方促成合作,奥地利广播公司将为高山滑雪(Alpine)及北欧滑雪(Nordic)赛事提供全面的转播服务

瑞士楚格——奥地利公共服务国家广播公司 ORF 与万达体育集团下属子公司盈方(国际雪联独家媒体及营销合作伙伴)达成合作意向,并就国际雪联赛事续签了媒体版权合作协议。

该协议所涉及的赛事包括 2023 及 2025 年国际雪联高山滑雪、北欧滑雪、滑板滑雪以及自由式(Freestyle 和 Freeski)滑雪世锦赛。

此外,该协议还包含由盈方负责管理、截至 2025/26 赛季的所有国际雪联高山滑雪、越野滑雪、跳台滑雪、北欧两项、滑板滑雪以及自由式(Freestyle 和 Freeski)滑雪世界杯赛事。

ORF 曾于 2015 年与盈方签订协议,目前持有 2019/20 和 2020/21 赛季国际雪联世界杯以及 2021 年国际雪联世锦赛的所有转播权。

盈方高级副总裁 Bruno Marty 表示:“此次与 ORF 续签协议,标志着盈方媒体版权分销业务的又一次重大成功。我们很高兴能够与盈方长期合作伙伴 ORF 这样一家冬季运动领域内的专业广播公司建立稳定的合作关系,并借此确保国际雪联旗舰赛事长期得到高质量的转播覆盖。”

ORF 总监 Alexander Wrabetz 博士指出:“此次签署的媒体版权协议具有开创性意义,将确保冬季运动爱好者能够通过 ORF 免费频道实时观看自己所喜爱的体育赛事。作为全球领先的冬季体育频道之一,ORF 凭借其卓越的名声最终成功续签协议;未来几年内,广大观众和 ORF 都将因此而受益。”

ORF 体育业务总负责人 Hans Peter Trost 表示:“该协议是基于与盈方之间公平、开放的谈判而达成的,将确保冬季体育赛事转播实现全方位覆盖。目前,国际上倾向于大幅缩减免费频道体育直播节目,因而,此次合作对于国内体育市场而言是重大利好。”

国际雪联高山滑雪世界杯 2019/20 赛季揭幕战将于本周末在奥地利索尔登举行。

 
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