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苏格兰职业足球联赛与盈方续签媒体版权合作协议

与苏格兰职业足球联赛(SPFL)新签一份五年期协议,同时涵盖数字化营销、内容战略等领域投资

苏格兰格拉斯哥 / 瑞士楚格——苏格兰职业足球联赛(SPFL)与万达体育集团子公司盈方延续合作伙伴关系,双方新签订一份五年期协议,后者将成为前者旗下四大联赛的独家媒体版权合作伙伴。

一年前,双方宣布初步建立合作伙伴关系,此次续签协议内容涵盖 SPFL Ladbrokes Premiership、SPFL Ladbrokes Championship、SPFL Ladbrokes League One & Two,以及 Tunnock's Caramel Wafer Cup 和 Betfred Cup 等赛事的国际媒体版权合作。

另外,通过再度开展合作,盈方将在数字及内容战略领域进行投资,以提升 SPFL 在全球的曝光度。此举也意味着,在上一份于 2018/19 赛季初所签协议的基础上,双方的合作范围得到了进一步拓展。

作为苏格兰顶级体育赛事,苏格兰职业足球联赛在过去四年里,单赛季收视人数不断增加。2018/19 赛季,观赛球迷人数达到近五百万名,按人均来看,可算是最受欢迎的欧洲足球联赛。

盈方足球业务高级副总裁 Stephan Herth 表示:“与 SPFL 成功延续合作伙伴关系,为我们落实最初于 12 个月前规划的方案奠定了良好的基础,当时我们曾探讨如何在国际舞台上将该联赛提升到一个新的层次,而现在,我们做到了。伴随着这份长期合作协议的签署,我们将以此为契机,努力确保收视人数实现进一步增长。”

SPFL 总裁 Neil Doncaster 表示:“2018/19 赛季前选定盈方作为合作伙伴,这一举措切实为 SPFL 创造了价值;在经历了紧张的招投标过程后,我们成功续签了一份五年期合约,这从商业角度来看,具有重大的意义。当前,盈方的专业领域涵盖数字及内容战略,这使我们坚信,盈方是一个理想的合作伙伴,它有能力助我们提升苏格兰足球在全球范围内的受欢迎程度,从而为苏格兰俱乐部实现营收增长创造了有利条件。”

 
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