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马国力将在 2016 年 3 月底卸任盈方中国董事长

杨东为接替成为盈方中国董事长 赵峰将继续任职盈方中国总经理

中国北京/瑞士祖格,2016 年 1 月 28 日 - 盈方体育传媒集团宣布,马国力将于 2016 年 3 月底正式离职。为迎接和探索中国媒体业的新发展和新挑战,马国力决定卸任盈方中国董事长。体育商业专家杨东为接替成为盈方中国董事长,赵峰将继续管理盈方中国日常业务。

领跑中国体育市场

万达体育、盈方体育传媒集团总裁兼 CEO 菲利普•布拉特表示:“我们对马国力离开盈方的决定深表遗憾,但同时也由衷感谢他之前几年间对盈方所做出的巨大支持和贡献。他任职盈方中国总经理、董事长期间,其个人专业及资源网络都让我们受益匪浅,盈方中国得以在 2005 年开始领跑中国体育市场。请允许我代表盈方体育传媒集团全体同仁,给予马国力的事业和生活最美好的祝愿。”马国力补充道:“由杨东为与赵峰这两位享誉业界的资深体育营销专家掌舵,盈方中国还会不断向前行进。就我个人而言,我非常感谢盈方集团给我了这一段不平凡而又闪光的经历,我也相信,盈方会随万达体育旗舰共同绘制未来光明的蓝图——拥抱中国体育产业腾飞的机遇,业务在全球范围内继续不断增长。在中国体育日益繁荣昌盛、数字媒体产业趋向更多元化的今天,希望未来我们还能有机会协力合作。”即将任职盈方中国董事长的杨东为,在体育商业领域具有非常深厚的职业经验。他曾在 NBA 纽约总部、香港及北京分部的不同岗位上工作超过十年。作为前 NBA 中国高级副总裁,杨东为与核心市场合作伙伴、媒体公司和政府部门都建立和保持着深厚的关系。杨东为不仅将给盈方带来体育行业的专业经验,还将辅助拓展国际商业开发及管理。杨东为曾在美林亚洲、安然和德勤等国际公司任职,之前曾就读南开大学,此后在美国德克萨斯大学获得硕士及 MPA 学位,他还拥有宾夕法尼亚大学沃顿商学院的 MBA 学位。

万达体育中国 CEO 的核心职能

除担任盈方中国董事长外,杨东为近期还被任命为万达体育中国 CEO。万达体育中国是万达体育旗下公司,与盈方体育传媒集团及世界铁人三项公司并行,为中国体育市场相关的特定活动提供支持(比如铁人三项进军中国支持,目前已确定厦门和合肥两站)。作为万达体育中国 CEO,杨东为将向万达体育总裁兼CEO 菲利普•布拉特汇报。菲利普•布拉特表示:“我们热烈欢迎杨东为加入团队,他的经验及关系网络将融合于并丰富我们既有的体育营销经验,我们相信,在杨东为和赵峰的并肩努力下,公司的运营水平将会提升到一个新高度,与万达体育旗下的其他部门合力产生强大的协同效应。”新闻稿万达体育中国 CEO、即将任职盈方中国董事长的杨东为表示:“在这个激动人心的时刻,我非常荣幸能成为万达体育的一份子,我期待能跟国际团队以及盈方中国总经理赵峰一同紧密合作,将我们对本土的理解融入集团的全球经验之中,未来为中国体育市场营销树立新标杆。”

关于盈方体育传媒集团

盈方体育传媒集团是全球备受尊崇的体育营销公司,其管理的产品组合包括各个体育领域的顶级项目。在总裁兼 CEO 菲利普•布拉特的带领下,盈方涵盖了成功体育赛事的各个方面——包括媒体版权、赞助、媒体制作与活动运营——并赢得了高标准交付的声誉。作为冬季运动的头号王牌和足球领域的领先者,盈方与170 个权利持有者、数百个赞助商和媒体公司都保持着长期的合作关系。盈方总部设在瑞士祖格,并在全球15 个国家设有 35 个办公室,员工总数超过 900 人,每年为全球各地的顶级体育赛事服务超过 4100 天。2015 年 11 月,盈方并入万达体育控股公司。

关于万达体育

万达体育是全球领先的体育商业公司,旨在抓住全球体育产业机遇,在观赏性运动和参与性运动两大板块上齐头并行,为国际体育版图添光增彩。在总裁兼 CEO 菲利普•布拉特的带领下,万达体育旗下包括国际领先的体育营销公司盈方体育传媒集团、耐力运动标杆品牌世界铁人三项公司和万达体育中国。万达体育总部位于中国广州。

 
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