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Le Sports and AC Milan announce strategic partnership

该战略合作协议由盈方集团牵线促成,协议有效期至2017/18赛季。

意大利米兰 - 乐视体育成为AC米兰在中国大陆的新媒体官方合作伙伴。在盈方体育传媒集团的促成下,这家基于互联网的生态体育公司与意大利老牌劲旅签署了一份时长三个赛季、内容覆盖广泛的合作协议,具体期限为从2015/16至2017/18赛季。

双方战略合作的最大亮点在于,通过乐视体育平台,中国大陆球迷将首次收看到AC米兰俱乐部官方频道;而乐视体育作为俱乐部“官方合作伙伴”与“官方新媒体合作伙伴”,在俱乐部未来的招商与推广方面也将扮演重要角色。

AC米兰俱乐部CEO芭芭拉·贝卢斯科尼称:“此次战略合作对于我们俱乐部来说,意义重大。通过乐视体育提供的优质播出平台,中国球迷将能够更好地了解AC米兰的辉煌历史。细数所有欧洲豪门俱乐部,AC米兰在中国拥有数量最多的球迷,而且这一数字仍在快速增长。此次战略协议也将有助于我们进一步拓展中国市场,而且,提升在中国市场的表现一直以来都是俱乐部发展的重中之重。”

对于牵手AC米兰,乐视体育CEO雷振剑表示:“我们非常荣幸能够与这样一家伟大的足球俱乐部达成合作,AC米兰在中国拥有数量庞大的忠实拥趸。众所周知,乐视体育是意甲联赛的独家新媒体转播商。我们相信,与AC米兰的合作将大幅度提升俱乐部以及意甲联赛在中国的影响力。”

盈方意大利总裁Marco Bogarelli补充说:“这一合作关系充分证明,足球在中国市场的重要性仍在不断提高,像AC米兰这样的优质品牌能够帮助传媒公司提高知名度和美誉度。作为世界体育赞助领域的领军者以及凭借在中国市场的重要地位,盈方能够促发中国和全球品牌发挥协同效应、跨越单一市场边界,从而创造更大曝光度和全球知名度。”

与AC米兰达成的战略合作,是乐视体育近期取得的重要成绩之一。除此之外,乐视体育拥有的独家媒体版权协议还包括2016-2018年温网、2016-2019年英超(香港地区)以及与ATP的五年全球合作协议。

关于盈方体育传媒集团

盈方体育传媒集团是全球备受尊崇的体育营销公司,管理、代理一系列顶级体育赛事。在总裁兼首席执行官菲利普•布拉特的带领下,盈方的业务范围涵盖体育赛事的各个方面,包括媒体版权、赞助、媒体制作与赛事运营,并以高标准著称。作为冬季运动的领头羊以及足球、耐力项目的领先者,盈方与 170个体育权益组织、数百家赞助商和传媒公司保持着长期的合作关系。盈方总部设在瑞士祖格,在全球 15 个国家设有 35 个办事机构,拥有超过 900 名经验丰富的员工,每年为全球各地的顶级体育赛事服务超过 4100个赛事日。2015 年 11 月,盈方并入中国大型企业集团大连万达旗下的万达体育控股公司。

 
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