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首个篮球主题快闪店登陆首都国际机场

(7月18日,北京)近日,首个以篮球特许产品为主题的机场快闪店正式在北京首都国际机场T3航站楼营业,快闪店售卖产品包含中国篮球之队文创系列产品与特许产品,以及2019年国际篮联篮球世界杯部分官方特许产品。这一篮球快闪店是盈方中国与北京首都机场商贸有限公司合作的成果,双方旨在通过线下零售店铺展示和推广篮球文化,为球迷朋友们提供一个了解篮球、解锁机场购物新体验的目的地,同时迎接即将到来的2019年国际篮联篮球世界杯,为东道主中国队加油助威。

作为中国国家篮球队全球市场独家合作伙伴,盈方已携手中国国家篮球队走过了13年的风雨历程,在赛事运营和市场开发等领域取得了不俗的成绩。今年5月盈方中国倾力打造的“中国篮球之队”主题联合卡一经线上推出,收获好评如潮。随着机场快闪店的开启,更多的球迷朋友们将有机会通过线下零售通道购买中国篮球之队相关产品。

同时,受国际篮联以及2019年世界杯组委会的委托,盈方中国作为2019年国际篮联篮球世界杯本土市场独家合作伙伴,为2019年世界杯提供包括赞助开发、特许产品计划、官方款待计划等在内的本土市场开发服务。盈方中国与特许运营商一道,通过开发新颖独特的特许产品满足球迷的消费需求,部分官方特许产品将会在快闪店与大家见面,在满足球迷朋友们赛事纪念、观赛助威等需求的同时为营造热烈的世界杯氛围添砖加瓦。

盈方中国总经理赵峰女士表示:“很高兴能够与机场商贸达成此次合作,机场快闪店是盈方中国在市场开发领域所做出的全新尝试,从店铺包装到产品设计我们都希望以最佳的形式呈现给消费者,让更多的人通过有特色的篮球特许产品了解篮球文化,助力中国篮球事业的发展。”

机场商贸相关负责人表示:“与盈方中国的此次合作是首都机场商业与体育产业的一次有益尝试,我们希望借助该活动进一步丰富机场商业内涵,探索机场商业零售的“快闪”新形式,为旅客打造更具颜值,更具新鲜感和互动感的消费体验。”

 
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