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WCF and 361 Sponsorship

在盈方的促成下,世界冰壶联合会与中国一线体育服装品牌361°达成一桩空前的赞助合作——后者成为第一家为冬奥项目体育协会,提供装备赞助的中国体育服装品牌。

纽带服务打开新市场

与世界冰壶联合会(WCF)的合作协议,让361°成为冰壶项目的国际最高管理机构WCF、以及瑞典冰壶协会(SCA)的官方合作伙伴和装备提供商。为期四年的合作协议覆盖从2010/11至2013/14赛季WCF旗下的所有赛事,权益条款涵盖广泛,其中361°拥有产品类别的排他权益。

为赛事和品牌创造共赢

在中国乃至全世界,冰壶运动都经历了大踏步发展,并越来越流行。361°投身国际冰壶赛事对盈方来说有着重要意义,这次赞助合作的达成,证明盈方在联结亚欧体育市场和量身订制赞助商机方面的努力与成功。对于赞助品牌来说,与WCF和SCA的合作为361°提供了一座整合海内外销售信息的完美沟通平台。

成绩

  • 该合作顺应了体育市场的全球化趋势,为冰壶运动乃至所有冬季项目竖起一座里程碑
  • 一次双赢的合作,361°获得绝佳的赛事推广平台,WCF和SCA受益于成熟可靠的合作伙伴
  • WCF可充分利用中欧两地市场获得进一步发展
 
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