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CBA League Building A Brand

2005年5月,盈方与中国篮球协会正式建立合作关系。该合作致力于助推联赛全面发展,同时让世界了解中国篮球。今天,CBA联赛已经发展成为亚洲最强大的体育联赛之一,足以比肩世界上最好的篮球联赛。

推动体育发展

合作伊始,双方即确定了清晰的发展目标。先期发展主要针对整个CBA联赛进行重新包装,力求为俱乐部实现统一的高标准视觉呈现,尤其是场馆周边和内场布置方面。此外,更多的努力还投入到包括统一电视制作标准、推广新的商业计划、为中国观众提供前所未有的超凡体验,以及搭建CBA官方网站、增加中国球员海外拉练机会在内的各个方面。

中国篮球 潜力无限

盈方将CBA联赛、中国篮球之队和CBA全明星周末资源整合到一起,通过全球赞助销售和400场联赛的媒体版权分销,对中国篮球进行全面的品牌建设与商务开发。在这一过程中,盈方不断创造新的商业标准,吸引一系列世界顶级品牌关注。

强大理念 铸就成功

盈方向世界展现了专业的媒体版权和市场推广理念,全面推动品质提升——高水准电视制作与版权销售、更优秀的推广活动和数字媒体平台开发,以及对技术革新与初级项目的支持与鼓励。如何做到一切从赞助商的利益出发?全面的权益打包体系、专业的执行标准和顶尖的运营方式贯彻始终。2012年,不懈的努力终于换来振奋人心的一刻,盈方与李宁正式签署中国体育史上最昂贵的一份赞助协议。纵使范围扩大至当时的世界体坛,李宁的投入依然堪称壮举。

成绩

  • 建立高价值体育平台——今天,CBA已经是全球最成功的职业篮球联赛之一
  • 为赞助商撬动世界上最强的购买力市场之一
  • 吸引国外运动员和球迷的关注——球场上座率稳步增长,平均上座率达到89%,全年现场观赛人数超过100万
  • 赛季累计电视观众达7.19亿(比2005-06赛季上升128%),同期在北美开播
  • 吸引众多国际顶级品牌加盟,如UPS、耐克、埃克森美孚、史丹利和柯尼卡美能达,赞助收入较2005-06年翻了18倍。
 
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