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CBA League And Li Ning

作为中国篮球协会的全球市场独家合作伙伴,盈方与体育品牌李宁签署了整个体育产业历史上最全面的一份5年赞助协议。从2012-13赛季开始,李宁正式成为CBA联赛俱乐部的装备供应商,直至2016-17赛季。

服务品牌 创造机遇

盈方与李宁的长期合作,不仅意味着这家世界第三大体育服装品牌在中国本土市场造成的空前轰动,更为CBA联赛的持续繁荣打下坚实基础。李宁成为CBA联赛战略合作伙伴,不仅标志着一个郑重的赞助承诺,更是对中国篮球持续发展作出的重要贡献。

李宁元素 贯穿联赛

作为装备供应商,李宁的角色包罗万象,包括在所有CBA联赛场馆以及通过全国线上线下门店进行商务开发和销售商品的权利。这项战略合作的初衷,是为了让品牌最大限度地利用CBA联赛平台,通过场内广告、主流媒体报道、数字媒体和CCTV5电视广告获得大面积曝光,从而推动产品销售。推广策略包括一系列的宣传造势活动机会,如通过球员代言和营销活动来支持现有的草根项目。

成绩

  • 李宁在国内市场获得高曝光度
  • 与李宁的协议为CBA联赛之外的主要赛事设立商业标准,再次提升平台价值
  • 向希望与CBA联赛合作的版权机构和潜在赞助商传递有力信号
  • 完善而持续的赞助权益落实贯穿至所有联赛俱乐部,CBA联赛的整体品牌形象得到加强并更加统一
 
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