Skip to content

CBA All-Star Boosting Sport

每到年初,中国篮球的顶尖明星们便汇聚一堂,分成南北明星队为球迷奉献一场精彩纷呈的表演——CBA全明星赛。在盈方的不懈努力下,CBA全明星周末已经发展成为拥有持久吸引力、并不断获得商业成功的市场推广平台,是支持中国篮球发展的重要力量。

中国篮球的高光时刻

作为整个CBA赛季的重要环节,盈方精心打造的CBA全明星赛,不仅能够为联赛和球员增加曝光度,还能为商业伙伴提升赞助价值。通过令人印象深刻的宣传推广活动,CBA全明星赛已逐渐成为中国篮球赛历中最耀眼的一颗星;同时,赛事的发展还将进一步推动篮球这一中国运动项目的领军者,在未来更上一层楼。

增强关注 提升联赛

CBA全明星赛尚处于准备阶段之时,就已经获得大批球迷、赞助商和媒体的高度关注。通过联赛官网进行的首发阵容票选,鼓励球迷为候选球员投出宝贵一票。在2013年票选活动中,总共有430万球迷参与投票,几乎是上年度参与人数的四倍。到2014年,CBA全明星赛迎来里程碑时刻,电视观众总量突破1亿大关,为CBA联赛主体创造了巨大的额外曝光。此外,每年有来自平面、网络和电视媒体超过200位记者,全程参与CBA全明星周末报道。赞助商方面,众多国内外一线企业围绕整个CBA全明星周末进行丰富的推广活动,提升的不仅是自身品牌、更是篮球运动在中国的影响力。

成绩

  • CBA全明星周末是中国顶级篮球明星绽放的舞台
  • 提升CBA联赛形象和篮球在中国的热度
  • CBA全明星赛是中国最火爆的电视体育赛事之一,拥有超过1亿观众
  • CBA全明星周末让利益相关方看到了CBA全明星赛更广阔的商业价值和潜在收益
 
CB_Linked_Icon_Arrow echllogoeps Created with Sketch. Group 18 Copy Created with Sketch. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. team-logo / WIN Created with Sketch. team-logo / PW Created with Sketch. team-logo / LOST Created with Sketch. team-logo / PL Created with Sketch. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 7CB4E955-9512-49F4-B03B-933CF03CA2FD Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. Icons/Search/1000 F3916FC0-768E-4027-A1D5-CC66110459CF Created with sketchtool. Play Artboard 1 Icon / Social / Android@3x Created with Sketch. icon-dropdown icon-dropdown Created with Sketch. CB_Linked_Icon_Close CB_Linked_Icon_Close Check F896540F-C96F-4488-888D-5ECB022F43CE Created with sketchtool. Icons/Attachment/1000 Created with Sketch. CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow Icon / Social / iOS@3x Created with Sketch.