WORLD ATHLETICS
ULTIMATE CHAMPIONSHIP
2026 & 2028
RIGHTS
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PRODUCTION
PROGRAMME
Bi-annual event consisting of 3 evening sessions with a ~3-hour daily world feed each day.
COMPETITION INFORMATION
- Groundbreaking new global event launched by World Athletics to conclude every season with a major global championship.
- Diamond League winners join World & Olympic champions in a head-to-head showdown.
- Event to take place bi-annually in years without a World Athletics Championship.
- The ultimate season finale: A thrilling new format with three evening sessions showcasing the best of athletics with stars from all major disciplines (incl. new mixed 4x100m relays).
- Created as a broadcast showpiece – a fast-moving event with only semi-finals and finals (no heats).
- Additional tailored content available e.g. promotional pieces, digital clips, “Behind the Scenes” content for social engagement.
- Record-setting prize pot of US$10 million, the largest ever offered in the history of athletics – with event winners set to receive $150,000 each.
- National Flavour: All Athletes to compete in their National Kits & Jerseys.
SCHEDULE - 2026 & 2028
DATE
CITY
GAMES
START TIMES
11 - 13 SEP 2026
Budapest, HUN
World Athletics Ultimate Championship 2026
11th: 19:00-22:00 / 12th-13th: 18:00-21:00
2028
TBC (Europe)
World Athletics Ultimate Championship 2028
TBC