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Webinar

How to deliver a 360° virtual event: eSerie A TIM best practices

WATCH ON-DEMAND
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WHAT CAN YOU EXPECT?

At the height of last year’s global pandemic, Italy’s Lega Serie A was able to quickly react by launching the eSerie A TIM eSports Championship. Led by Infront and Italian esports organisation PG Esports, the championship took place online over several months, culminating in 16 days of live events.

In this webinar, you will hear from the partnership organisations that made the eSerie A TIM Championship a success. You will learn how a 360° virtual event is conceptualised and delivered and which services are crucial. Among these are:

  • Strategic planning and objective definition
  • Esports championship organisation
  • Sponsorship sales
  • Media management
  • Digital content creation for fan engagement
  • Live-production and feed distribution of championship
  • Promotion and marketing communications

PANELLISTS

  • https://2915761.fs1.hubspotusercontent-na1.net/hubfs/2915761/Francesco_Alivia_837x600.jpg
    Francesco Alivia
    Marketing Manager, Sponsorship Strategy & Digital Activations
    Infront Italy
  • Michele Ciccarese
    Commercial & Marketing Director
    Lega Serie A
  • Raffaele Zeppieri
    Marketing Director
    Sony Interactive Entertainment Italy
  • Pier Luigi Parnofiello
    CEO
    PG Esports
  • Fungai A. Mapondera
    Associate Director, Marketing Communications & Digital Experience
    Infront (Moderator)

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