Zug, Switzerland – Infront will sub-license Formula 1 broadcast rights across seven Balkan territories from 2026, marking its first-ever entry into the motorsport series.
The multi-year agreement includes rights to broadcast every Formula 1 Grand Prix, F1 Sprint event, qualifying session and practice.
Distribution will be split between Arena Sport – covering Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia – and CME, which will broadcast across Croatia and Slovenia via RTL, Pop TV, Kanal A, and the Voyo platform.
This new partnership adds to Infront’s growing motorsport portfolio, which includes long-standing media rights management for the FIA World Endurance Championship, including the 24 Heures du Mans, and ownership of MXGP.
Amikam Kranz, Senior Vice President of Media, Betting & Technology at Infront, said: “This is a landmark moment for us as we enter the world of Formula 1. Partnering with F1 to help broaden its reach in the Balkans reflects both our commitment to premium sports properties and our ability to deliver tailored media strategies across complex markets. We’re proud to bring the pinnacle of motorsport to even more fans in the region and work with such an iconic rightsholder.”
Ian Holmes, Chief Media Rights and Content Creation Officer at Formula 1, said: “We are delighted to work with Infront to facilitate sub-licensing deals with Arena Sport and CME, whose dedication to creating top class programming will elevate the viewing experience for millions of fans across these territories.”