Zug, Switzerland – The International Biathlon Union (IBU) and LaVita have broadened their long-standing partnership through a new IBU World Cup Biathlon and IBU World Championships Biathlon Title Sponsorship agreement from the 2026/27 season onwards. The four-year agreement marks a significant milestone in the collaboration between the IBU and LaVita, aiming to expand the sport’s international footprint and reach new markets. The agreement was brokered by Infront, the exclusive marketing partner of the IBU.
The title sponsorship package includes the naming right of the competitions, prominent branding opportunities such as on starting numbers, perimeter advertising rights, exclusive starting installations, and special promotional materials at all races. LaVita will also activate its presence onsite, ensuring strong visibility across TV broadcasts and live event experiences.
The collaboration with former world-class biathlete Magdalena Neuner as well as Norwegian stars Johannes and Tarjei Bø will also continue as part of the extended partnership.
LaVita, a family-owned business from Lower Bavaria, has been a committed supporter of winter sports and currently serves as the Official Main Sponsor of the IBU World Cup Biathlon until the end of the 2025/26 season.
Olle Dahlin, President of the International Biathlon Union, said: "We are delighted that our long-standing partner LaVita will serve as the new title sponsor of the IBU World Cup Biathlon and the IBU World Championships Biathlon from the 2026/27 season onwards. With its commitment to active and mindful living, LaVita embodies values that are at the heart of the sport of biathlon and the IBU. This deepened partnership is a strong sign of our shared vision to further strengthen biathlon as a sport with a strong physical and mental component."
Michael Witta, Senior Vice President Marketing Sales & Services, said: "The elevation of this long-standing partnership marks a significant step forward for both parties. LaVita has already successfully used biathlon to reach its target audience, especially families, and this expanded scope means it is clearly working as a platform for them. They and the IBU are well-positioned to build on a foundation of trust and shared values, bringing even greater visibility and impact to the sport globally."
Gerd Truntschka, Founder & CEO of LaVita, commented: “Providing solid support for health at every age and in everyday life – that is what LaVita stands for, and the biathlon environment, which has traditionally inspired entire families, is an ideal match. We are delighted to expand our commitment to winter sports and to accompany this exceptional competition over the long term.”
The enhanced partnership reflects a shared commitment to promoting biathlon globally and supporting the values of endurance, precision, and mindful living. With LaVita’s expanded role, the IBU aims to further elevate the visibility and appeal of its flagship events across new audiences and territories.