Suzhou, China - Infront China and Suzhou Municipal Sports Bureau signed a Memorandum of Understanding (MOU) for a strategic partnership. Infront China will help the local government to make Suzhou a first-class sports base by increasing its international reputation and influence as a well-known sports city.
The partnership between Infront China and Suzhou covers every aspect of the sports industry. On one hand, due to the broad resources from the Infront Group, Infront China will bring international and domestic sports to Suzhou. On the other hand, with the experience and knowledge in the home market, Infront China will help local sports events in Suzhou to reach new heights in operations and marketing.
Xu Meijian, Deputy Mayor of Suzhou, expressed: “We hope that through the cooperation with Infront China, we can further strengthen our connection with domestic and international sports organisations and associations to host high-level sports events in Suzhou. Apart from that, we’ll benefit from Infront China’s operational experience and professional concept in the process of setting up our own sports events.”
Anne Zhao, Managing Director of Infront China, said: “The development of the sports industry in developed cities plays a leading role in the whole Chinese sport industry, as it depends a lot on professional concepts and advanced resources. As one of the most developed cities in China, Suzhou has a great foundation for sport. Infront China, on the other hand, provides powerful international resources and 13 years of local experience. With this agreement, the future looks bright with unlimited possibilities.”
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.