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FIBA Marketing sigla un accordo di partnership globale con TCL

Il nuovo accordo quadriennale è stato esteso in modo da includere tutte le competizioni FIBA

Zug/Mies - La Federazione internazionale di pallacanestro (FIBA) e la società di elettronica TCL hanno sottoscritto un nuovo accordo di partnership globale per altri quattro anni, fino al 2023.

L’accordo è stato siglato grazie a FIBA Marketing, la partnership strategica tra FIBA e Infront, società di Wanda Sports Group, e fa seguito a un primo ciclo di successo durante il quale TCL ha beneficiato di un’ampia esposizione durante la FIBA Basketball World Cup 2019, ospitata l’anno scorso in otto città della Cina. 

Julien Ternisien, Senior Vice President Summer Sports di Infront, ha affermato: “TCL ha svolto un ruolo essenziale per la FIBA Basketball World Cup 2019, sia in termini di visibilità sia per quanto riguarda il coinvolgimento dei fan. Questo nuovo accordo esteso dimostra che quando i brand si uniscono con la FIBA e le sue properties il valore che si viene a generare è enorme; sono pienamente convinto che TCL sarà ancora una volta un tassello fondamentale nel settore della pallacanestro.”

Come indicato nel comunicato stampa pubblicato oggi dalla FIBA, l’accordo assicura a TCL l’esclusiva per quanto riguarda le categorie degli elettrodomestici, inclusi i televisori, i frigoriferi, le lavatrici e i climatizzatori, ed è stato esteso per garantire i diritti commerciali chiave in tutte le competizioni FIBA, inclusi i tornei di qualificazione olimpica maschili e femminili, le FIBA Continental Cup sia maschili che femminili, le FIBA Youth World Cup, la FIBA Women’s Basketball World Cup 2022 e l’evento di punta della FIBA, la FIBA Basketball World Cup del 2023.

I diritti specifici per questi eventi comprendono la massima visibilità del brand sul campo e la premiazione del giocatore che vincerà il trofeo “TCL Player of the Game”; TCL si è inoltre aggiudicata i diritti esclusivi di Presenting Sponsor per le qualificazioni asiatiche per la Asia Cup 2021 e per la FIBA Basketball World Cup 2023.

 
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