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Accordo di partnership quadriennale tra FIBA e Schelde Sports

Mies/Zug - La Federazione Internazionale di Pallacanestro (FIBA) ha nominato Schelde Sports come Global Supplier FIBA per le strutture dei canestri fino al 2024, in seguito ad un accordo mediato da FIBA Marketing, partnership strategica tra FIBA e Infront.

La partnership multi-evento coprirà le competizioni internazionali FIBA di massimo livello, tra cui la Coppa del Mondo di Basket FIBA 2023, l'Eurobasket FIBA 2022 e i tornei di basket dei Giochi Olimpici di Parigi 2024.

Julien Ternisien, Infront Senior Vice President Summer Sports ha dichiarato: "Schelde Sports è partner FIBA da diversi anni ormai ed è un segnale positivo vedere che continua ad utilizzare il basket internazionale come piattaforma per il suo brand. Una partnership a lungo termine come questa offre continuità ad entrambe le parti, permettendo loro di essere allineate correttamente a beneficio degli eventi FIBA."

L'annuncio arriva due settimane dopo un'altra importante partnership, in cui FIBA Marketing si è assicurata l'azienda cinese di elettronica di consumo TCL come Global Partner per i prossimi quattro anni.

Durante la Coppa del Mondo di Basket FIBA 2019 in Cina, Schelde Sports ha fornito 48 strutture per i canestri Super Sam 325 a ciascuna delle otto città ospitanti sia per i campi di gara che per i campi di allenamento. Ogni elemento è stato marchiato con i colori della Coppa del Mondo di Pallacanestro FIBA 2019 con un design unico.

Come delineato nell'annuncio della FIBA, parte del nuovo accordo vedrà Schelde Sports e FIBA lavorare insieme per portare innovazione nella tecnologia e nel marketing, introducendo al contempo nuove funzionalità nelle le strutture dei canestri.

 
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