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bet-at-home punta tutto sul Vierschanzentournee

Presentato l'accordo di sponsorizzazione che per la quinta volta vede la società di scommesse sportive online partner di un prestigioso torneo di salto con gli sci

Zug, Svizzera - Infront, società del Wanda Sports Group e partner di marketing esclusivo della Federazione austriaca di sci (ÖSV) e della Federazione tedesca di sci (DSV) per l'evento di salto con gli sci del Vierschanzentournee, ha concluso un contratto quadriennale di Presenting Sponsorship con bet-at-home, il fornitore di scommesse sportive.

Il pacchetto di sponsorizzazione durerà fino alla fine della stagione 2023/24 e comprende un nuovo logo composto da quello ufficiale dell'evento e dal logo di bet-at-home, oltre a un'ampia presenza pubblicitaria per tutta la durata del torneo. bet-at-home sarà inoltre visibile su tabelloni a LED, back drop all'inizio, all'arrivo e su tutte le installazioni principali nelle quattro sedi.

Michael Witta, Infront Vice President Marketing Sales, ha detto: "Il Vierschanzentournee è uno dei momenti salienti della stagione degli sport invernali. La sua ampia popolarità lo rende una piattaforma ideale per gli sponsor. Siamo felici di dare il benvenuto a bet-at-home come Presenting Sponsor per altri quattro anni e non vediamo l'ora che questa promettente partnership diventi realtà."

Alexander Aigner, Responsabile Marketing & Customer Relations di bet-at-home, ha dichiarato: "Definiamo la partnership nella sponsorizzazione come una cooperazione a lungo termine e siamo quindi lieti di tornare a fare il salto con gli sci come Presenting Sponsor del Vierschanzentournee per quattro anni. La copertura televisiva di questo evento senza eguali per gli sport invernali di oltre 80 milioni di spettatori, oltre alle nostre partnership di lunga data nei principali sport europei, rafforzerà ulteriormente la notorietà del marchio bet-at-home nei nostri mercati principali."

L'edizione 2020/21 del Vierschanzentournee inizierà il 28 dicembre 2020 a Oberstdorf, seguiranno gli eventi di Garmisch-Partenkirchen e Innsbruck e si concluderà con l'evento finale a Bischofshofen il 6 gennaio 2021.

 
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