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Infront e Osservatorio Italiano Esports: insieme per la crescita economica del settore

Partnership con OIES per creare sinergie con i principali stakeholder della scena Esports italiana

Milano, Italia – Infront, società di Wanda Sports Group, ha accolto con interesse l’invito a diventare partner dell'Osservatorio Italiano Esports, che rappresenta la prima piattaforma B2B di networking, informazione e formazione per gli stakeholder del settore. L'accordo rientra nella strategia dell'azienda di accrescere la propria presenza nel segmento dei videogiochi competitivi e di creare nuove opportunità di business.

Infront ha all’attivo una serie di progetti nel settore degli Esports, primo fra tutti il campionato eSerie A TIM, per cui l’azienda gestisce la parte organizzativa in coordinamento con Lega Serie A. A livello internazionale, il Gruppo si sta sempre più rafforzando in questo settore, avendo recentemente nominato André Flackel quale responsabile dell’area gaming ed ESports per lo sviluppo strategico e di business, viste le opportunità crescenti del settore a livello globale.

“Vediamo un enorme potenziale negli ESports e la possibilità di colpire le community dei fan", ha dichiarato Stefano Deantoni, Direttore Marketing Infront Italy. “Seppur giovane, il network dell’OIES racchiude realtà primarie del mondo dello sport e dello sport business e grazie alla possibilità di networking offerta è possibile sviluppare sinergie e strategie di crescita e sviluppo degli Esports in Italia. Abbiamo accolto con entusiasmo il loro invito per portare il nostro contributo al settore”.

Grazie a questa importante collaborazione, l'OIES continua nella sua opera di riunire i più importanti player del settore, per accelerare il progresso del movimento Esports italiano.

"L'ingresso di un'azienda autorevole e di primo piano come Infront è un segno importante della validità del progetto OIES - commentano Luigi Caputo ed Enrico Gelfi, fondatori dell'Osservatorio – Grazie all'expertise e alla storia di Infront si potrà compiere un deciso passo in avanti nello sviluppo del mercato degli Esports in Italia".

OIES

L'Osservatorio Italiano Esports è uno progetto spin-off di Sport Digital House, digital agency focalizzata sul settore dello sport che sviluppa innovative strategie di funnel marketing per le aziende utilizzando il proprio network di atleti e team Esports.

 
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