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Infront e IIHF lanciano l’Esports Fan Championship

Il torneo ESports di hockey su ghiaccio online mette i tifosi al centro dell’azione

Zug, Svizzera – Infront, società di Wanda Sports Group e partner esclusivo per media e marketing della Federazione Internazionale di Hockey su Ghiaccio (IIHF), lancerà il 15 maggio l’Esports Fan Championship IIHF con il supporto di eSport Studio, una delle aziende leader negli Esports in Germania.

I tifosi delle 16 nazioni qualificate per il Campionato mondiale di hockey su ghiaccio IIHF 2020 avranno la possibilità di rappresentare il proprio Paese nel torneo digitale, che si terrà su una nuova piattaforma online IIHF di Esports.

Le partite saranno disputate con l’EA SPORTS™ NHL™ 20 su PlayStation 4 e Xbox One, per consentire ai partecipanti di sfidarsi giocando da casa.

La prima fase di qualificazione online si svolgerà dal 15 al 22 Maggio. I campioni di ogni nazione accederanno quindi ai playoff per PS4 e Xbox a partire dal 29 maggio, e il vincitore sarà proclamato il 5 Giugno.

I campioni nazionali e i finalisti dei playoff avranno la possibilità di vincere premi in denaro, prodotti di merchandising di hockey e vivere impagabili esperienze VIP.

I playoff saranno trasmessi in diretta streaming sul canale Twitch dell’IIHF e potrà così essere seguito dai fan di tutto il mondo. I tifosi potranno rimanere aggiornati anche sugli altri canali social IIHF.

René Fasel, Presidente dell’IIHF, ha dichiarato: “La partnership con Infront per noi è estremamente importante: grazie alla crescente esperienza di questa società nell’ambito degli ESports, siamo in grado di portare l’azione dell’hockey su ghiaccio nelle case dei tifosi con modalità nuove e coinvolgenti. Siamo impazienti di vedere i tifosi diventare fautori del proprio destino e star del torneo virtuale, rappresentando il proprio Paese di origine”.

André Fläckel, Head of Gaming & Esports Infront, ha affermato: “L’Esports Fan Championship IIHF è un perfetto esempio di come sia possibile sfruttare il potenziale degli ESports nella situazione attuale, fornendo ai tifosi un prodotto a cui potranno appassionarsi. Infront è orgogliosa di collaborare fianco a fianco con IIHF e con eSport Studio, lanciando un progetto tanto promettente in così breve tempo”.

 
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