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MXGP in pole position con le partnership

Si moltiplicano le partnership – nuove o rinnovate – dopo il rebranding di Infront Moto Racing

Zug, Svizzera – I brand continuano a credere nella costante crescita del Campionato mondiale di motocross MXGP: nelle ultime settimane vari partner hanno sottoscritto accordi con Infront Moto Racing.

Il promoter del Campionato mondiale di motocross, acquisito da Infront nel gennaio 2019, ha subito un rebranding abbandonando il precedente nome di Youthstream per assumere il nome della casa madre prima dell’inizio della stagione a febbraio.

Nonostante l’epidemia di COVID-19 i partner mostrano ancora interesse a investire in questo sport.

David Luongo, CEO di Infront Moto Racing, afferma: “È incoraggiante sapere che Infront Moto Racing continua a rimanere un forte punto di riferimento per i brand di punta del motociclismo nonostante le difficoltà che sta vivendo lo sport in tutto il mondo. L’MXGP vanta una base di tifosi appassionati in tutto il mondo – cresceremo ancora, sotto l’egida di Infront e grazie alla sua fantastica reputazione in tutto il mondo”.

Yamaha è l’ultimo marchio in ordine di tempo ad aver associato il proprio nome all’MXGP, con la nomina a fornitore ufficiale dei veicoli di servizio del Campionato mondiale di motocross FIM. In base all’accordo biennale, che aumenta la visibilità e rafforza la già collaudata collaborazione con il brand, Yamaha fornirà a Infront Moto Racing una flotta di sette veicoli off-road che il promoter dell’MXGP utilizzerà a supporto della squadra di logistica nella gestione del Campionato mondiale di motocross FIM.

Anche altri cinque brand rinomati nel mondo del motociclismo hanno rinnovato gli accordi sottoscritti con Infront Moto Racing.

Fox Racing, leader globale per l’equipaggiamento e l’abbigliamento per il motocross e la mountain bike, ha esteso la partnership con il Campionato mondiale di motocross FIM per altri tre anni, confermandosi partner ufficiale per l’abbigliamento. Dunlop ha prorogato l’accordo in base al quale sarà fornitore ufficiale di pneumatici per altri tre anni. Anche Athena, leader globale per unità di controllo del motore, Wiseco, specialista nella progettazione e fabbricazione di pistoni, Rekluse, leader in prodotti per la frizione di alta gamma, e ProX Racing Parts sottolineano la propria presenza nell’MXGP con il rinnovo di partnership globali. Inoltre Santero, la famosa etichetta italiana di vini, continuerà a fornire bevande al ristorante del VIP Gold Skybox e lo spumante per i festeggiamenti sul podio, mentre Just1 Racing, produttore leader italiano di caschi che fa parte del gruppo internazionale H&H Group, ha esteso la partnership per un’altra stagione.

 
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