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Stora Enso per la terza volta nominata Presenting Sponsor dei Campionati mondiali FIS di sci nordico

Il fornitore leader a livello mondiale di soluzioni rinnovabili garantirà la sostenibilità a Oberstdorf 2021

Zugo, Svizzera - Stora Enso sarà Presenting Sponsor dei Campionati mondiali FIS di sci nordico di Oberstdorf 2021, in seguito a un accordo siglato grazie a TRIDEM Sports AG per conto di Infront, partner esclusivo per media e marketing per l’evento organizzato dalla Federazione Internazionale dello Sci (FIS).

La società, specializzata in soluzioni rinnovabili e di riciclo, si occuperà di garantire la sostenibilità dell’evento biennale che si svolge dal 23 febbraio al 7 marzo, affiancando le iniziative del comitato organizzatore locale a tutela dell’ambiente e a favore di un utilizzo ragionevole delle risorse.

Per la quarta volta Stora Enso è sponsor dei Campionati mondiali FIS di sci nordico, dopo essere stata Presenting Sponsor dell’evento a Seefeld in Austria a inizio anno così come a Lathi in Finlandia nel 2017 e a Falun in Svezia nel 2015. Anche in precedenza è stata sponsor ufficiale.

La società, che ha sede a Helsinki in Finlandia, vedrà il proprio nome inserito nel logo e titolo ufficiale dell’evento, mentre il suo branding comparirà sui pettorali degli atleti.

Tutte le installazioni presenti nell’evento, come i cancelletti di partenza e i fondali delle interviste, saranno realizzate con materie prime riciclabili e rinnovabili a base di legno.

La sostenibilità è stata una delle caratteristiche principali di Seefeld 2019. Ai visitatori sono state consegnate più di 5.000 piantine da portare a casa e trapiantare, oltre ad altri omaggi rinnovabili distribuiti in occasione dell’evento. Stora Enso ha inoltre costruito un “Eco Pavillon” utilizzando grandi sezioni di legno rinnovabile. La costruzione è stata utilizzata dagli ospiti durante l’evento e, dopo la conclusione dei mondiali, è stata consegnata a un tennis club locale.

 
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