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Infront si assicura la copertura globale per l’Audi Cup 2019

La sesta edizione dell’Audi Cup trasmessa in oltre 200 paesi e territori

Zugo, Svizzera – Infront, partner esclusivo per media e marketing dell’Audi Cup 2019, ha ottenuto la copertura globale per il popolare torneo estivo in oltre 200 paesi e territori e siglato vari accordi di sponsorizzazione con bet-at-home.com, BAUHAUS, engelbert strauss, Betano e WOLF.

L’Audi Cup ha dato ieri il calcio d’inizio alla stagione calcistica europea 2019/20 all’Allianz Arena a Monaco di Baviera e vedrà oggi in campo a disputarsi la finale i tre volte campioni dell’FC Bayern München contro il Tottenham Hotspur alle ore 20:30 CET.

La collaborazione include i diritti media internazionali esclusivi per l’Audi Cup al di fuori di Germania, Austria e Svizzera, ampi diritti di sponsorizzazione e di attivazione e la fornitura di pannelli LED a bordo campo.

Stephan Herth, Senior Vice President of Football di Infront, ha affermato: “Abbiamo avuto per la seconda volta l’onore di essere scelti da Audi per la distribuzione dei diritti internazionali media e di marketing per un torneo di questo calibro. Lo straordinario lavoro portato avanti negli ultimi mesi dai nostri team di vendita ci ha permesso di siglare partnership importanti con emittenti e sponsor. Desideriamo ringraziare Audi per la fiducia riposta in noi”.

Thomas Glas, Head of Sports Marketing di Audi, ha dichiarato: “L’Audi Cup è diventata una vera e propria istituzione, con partecipanti di alto livello e un’atmosfera straordinaria. In Infront abbiamo trovato il partner adatto, con una comprovata esperienza nel marketing delle competizioni calcistiche”.

L’Audi Cup, torneo a cadenza biennale, è stato lanciato per la prima volta nel 2009 ed è considerato uno degli eventi calcistici pre-campionato più prestigiosi al mondo. Gli ascolti televisivi tedeschi hanno registrato un picco di 5,5 milioni di telespettatori nel 2017 e un pubblico cumulativo totale di 18,4 milioni di persone.

Infront

Infront, società di Wanda Sports Group, è una delle più rinomate agenzie di marketing sportivo al mondo e gestisce un portafoglio di aziende leader a livello internazionale. Infront copre ogni aspetto di un evento sportivo di grande successo - compresi la distribuzione dei diritti media, sponsorizzazioni, produzioni media, organizzazione eventi e soluzioni digitali. Con sede a Zug, in Svizzera, Infront si avvale di un team di circa 1.000 professionisti che lavorano in 43 sedi, situate in più di 14 paesi, erogando ogni anno di circa 4.000 giornate di eventi sportivi di massimo livello, in ogni parte del mondo.

 
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