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A|X Armani Exchange è il nuovo sponsor del team di e-sport Mkers

Infront finalizza l'accordo di Armani Exchange come Jersey sponsor di Mkers

Milano, 20 maggio 2019 – Sarà A|X Armani Exchange a vestire nella stagione competitiva 2019/2020 il team italiano di e-sports Mkers, organizzazione italiana recentemente premiata tra le migliori startup innovative del nostro Paese. A|X Armani Exchange è il primo brand di moda a entrare nel settore e-sport, rafforzando così il suo posizionamento streetwear e attento alle nuove forme di comunicazione.

Il team Mkers sarà ambasciatore globale della linea A|X Armani Exchange, vestendo sui palchi delle più importanti competizioni video ludiche del mondo una nuova divisa ufficiale con main sponsor A|X.

“Come Infront abbiamo sposato il progetto degli e-sports perché siamo convinti che una società di marketing sportivo all’avanguardia come la nostra non possa prescindere da un fenomeno sempre più in crescita e che coinvolge un target di riferimento particolarmente interessante per i brand nostri partner – dichiara Jean Thomas Sauerwein, Managing Director di Infront Italy - Siamo soddisfatti di aver portato alla realizzazione della partnership tra Mkers e Armani Exchange, coinvolgendo per primi in Italia un brand di abbigliamento, peraltro prestigioso e giovane, a investire in questo innovativo settore dello sport”.

 
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