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La Federazione tedesca di sci e Infront ampliano la loro partnership di lunga data

Infront consolida la sua presenza nel biathlon con i diritti di marketing per i Campionati mondiali di Biathlon IBU 2023 a Oberhof

Zug, Svizzera/Planegg, Germania – La Federazione tedesca di sci (DSV) e Infront, società di Wanda Sports Group, hanno deciso di ampliare la partnership che le lega da 12 anni con una nuova collaborazione sui diritti di marketing per i Campionati mondiali di Biathlon IBU del 2023.

L’accordo si aggiunge all’attuale impegno di Infront con la DSV come partner esclusivo per i diritti di marketing per le gare della Coppa del Mondo IBU e per il torneo Four Hills, nonché come media partner internazionale di tutti gli eventi della Coppa del Mondo FIS in Germania.

Stefan Krauss, Vice President Winter Sports e Managing Director di Infront Austria, ha dichiarato: “I Campionati mondiali di Biathlon IBU rappresentano un highlight assoluto della stagione sportiva invernale. Si tratta di una piattaforma eccellente per i nostri sponsor, che assicura un’esposizione del brand completa in Germania, uno dei principali mercati per il biathlon. Non vedo l’ora di vivere questo straordinario evento”.

Stefan Schwarzbach, Board Member Communication della Federazione tedesca di sci, ha affermato: “Per noi è stata una scelta logica fare nuovamente affidamento sull’esperienza e sulla rete collaudata di Infront per le attività di marketing dei Campionati mondiali di Biathlon IBU a Oberhof, al fine di garantire il successo della competizione dal punto di vista sia sportivo che economico”.

L’evento del 2023 si terrà a Oberhof, una roccaforte degli eventi di biathlon. Gli ultimi Campionati mondiali nell’Arena am Rennsteig si sono svolti 15 anni fa e gli organizzatori si aspettano un forte interesse per questa competizione di due settimane.

 
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