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iX.co aiuterà TOP 14 nel coinvolgimento dei tifosi grazie a un accordo con la LNR

Una collaborazione digitale amplierà il pubblico del massimo campionato di rugby francese

Zug, Svizzera – iX.co, la consociata di Infront per il mondo digitale, ha instaurato una partnership di consulenza per il digitale con la Lega nazionale francese di rugby (LNR), lanciando un nuovo sito Internet in lingua inglese dedicato al campionato TOP 14.

Il nuovo sito, lanciato la scorsa settimana, si rivolge ai mercati chiave in tutto il mondo: i tifosi di Regno Unito, Australia, Nuova Zelanda, Sudafrica e Stati Uniti potranno approfittare di una presenza online dedicata.

L’accordo prevede un approccio digitale a 360° e include il lancio di account social, la gestione redazionale e l’attivazione di contenuti.

Sono stati aperti anche nuovi canali in inglese (Instagram / Facebook) e giapponese (Instagram / Facebook) per il campionato TOP 14 con l’obiettivo di promuoverne ulteriormente la visibilità internazionale sulla scia del successo della Coppa del Mondo di rugby 2019.

 

La Lega nazionale francese di rugby (LNR)

La Lega nazionale francese di rugby (Ligue Nationale de Rugby, LNR), istituita il 24 luglio 1998, è incaricata della gestione del rugby professionistico con delega del Ministero francese per le politiche giovanili e lo sport e della Federazione francese di rugby. La LNR organizza, gestisce e disciplina le competizioni professionistiche nazionali, sia dal punto di vista sportivo che finanziario (campionati francesi di rugby TOP 14, PRO D2 e SUPERSEVENS). La LNR promuove lo sviluppo del rugby professionistico francese e lo rappresenta nell’organizzazione delle competizioni europee. La lega inoltre ha il compito di negoziare e commercializzare i diritti televisivi e di partnership per i campionati francesi di rugby TOP 14, PRO D2 e SUPERSEVENS e di tutelare gli interessi materiali e morali del rugby professionistico.

 

 
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