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Coop Norge espande la sua presenza nello sci nordico con una nuova partnership per i Campionati mondiali FIS di Sci Nordico

Un accordo più ampio di sponsorizzazione include la presenza ai Campionati mondiali FIS di sci nordico delle edizioni 2021, 2023 e 2025

Zug, Svizzera - Coop Norge, una delle catene di supermercati più grandi della Norvegia, sponsorizzerà i Campionati mondiali FIS di sci nordico delle edizioni 2021, 2023 e 2025 dopo aver raggiunto un accordo con Infront, partner esclusivo per le iniziative di marketing della Federazione Internazionale dello Sci (FIS).

L’accordo estende l’attuale presenza di Coop nello sci come sponsor della Coppa del Mondo FIS di combinata nordica e della Coppa del Mondo FIS di sci di fondo.

Grazie alla nuova partnership, Coop beneficerà di un’esposizione mediatica ai Campionati mondiali di sci nordico di Oberstdorf nel 2021 e di Planica nel 2023, prima di presentarsi alla ribalta come Official Title Sponsor all’evento del 2025 in Norvegia.

Michael Witta, Vice President Marketing Sales di Infront, ha dichiarato: “Eravamo a conoscenza dell’intenzione di Coop di consolidare ulteriormente la propria immagine nello sci nordico e siamo lieti di aver raggiunto un accordo per associare il suo brand a tutta una serie di eventi di alto profilo. L’ulteriore title sponsorship del Campionato mondiale 2025 è stato un passo logico e offrirà a Coop una solida piattaforma su cui affermare la propria sponsorizzazione davanti a un pubblico nazionale”.

Geir Inge Stokke, CEO di Coop Norge, ha aggiunto: “Siamo convinti che questa sponsorizzazione contribuirà a rafforzare il lavoro che stiamo facendo per conto dei nostri 1,7 milioni di soci, non solo rendendoli orgogliosi, ma aumentando anche i loro vantaggi, come scopriranno duranti gli imminenti Campionati mondiali FIS di sci nordico. Quando scegliamo con chi collaborare e su quale sport focalizzarci, per noi è importante essere consapevoli che lo sci nordico è qualcosa che sta a cuore a molti dei nostri comproprietari”.

 

 
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