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La Basketball Super League turca va a canestro con ING come title sponsor

Un accordo triennale include un’ampia esposizione per 240 partite

Istanbul, Turchia – ING, istituzione finanziaria globale, ha firmato un accordo di tre anni, diventando il nuovo title sponsor della Basketball Super League turca.

La nuova partnership è stata siglata grazie a Infront, società di Wanda Sports Group e rappresentante esclusivo per media e marketing della Basketball Super League in Turchia.

Ampia esposizione nella pallacanestro turca

Già main sponsor, ING potrà ora beneficiare di una maggiore presenza nel più importante campionato di pallacanestro in Turchia. Il suo marchio sarà presente in campo per tutte le 240 partite, inclusi gli incontri di playoff.

L’accordo comprende la possibilità di creare contenuti digitali e attivare la sponsorizzazione tramite i giocatori e gli arbitri del campionato.

Ender Uslu, Managing Director di Infront Turkey, ha dichiarato: “ING è un marchio di fama mondiale, che è stato spesso al fianco di alcune delle properties d’eccellenza della pallacanestro. ING ha già sperimentato in qualità di main sponsor il valore che la Basketball Super League turca può offrire e sono lieto di proseguire la collaborazione con questa società nel nuovo ruolo di più ampia portata all’interno del campionato”.

 
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