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La passione per lo sport di Birra Peroni scende in campo a Genova

Birra Peroni diventa la birra ufficiale di Genoa CFC e UC Sampdoria

Genova, 3 Ottobre 2018 – Birra Peroni conferma e rafforza la sua presenza nel calcio italiano. Dopo AS Roma, AC Milan e FC Internazionale Milano, Birra Peroni diventa la birra ufficiale di UC Sampdoria e Genoa CFC, grazie all’accordo concluso con Infront in qualità di business advisor società sportive e marketing agent delle due squadre genovesi.

Lo storico marchio italiano sarà il nuovo partner delle due realtà calcistiche di serie A, per condividere insieme alla città di Genova la passione per lo sport. 

La partnership è stata formalizzata alla presenza di Federico Sannella, Direttore Relazioni Esterne di Birra Peroni, Daniele Bruzzone - Direttore Marketing Genoa CFC e Marco CaroliDirettore Marketing UC Sampdoria.

Durante l'incontro, quattro campioni, il capitano Fabio Quagliarella e Emil Audero per la Sampdoria e per il Genoa il capitano Domenico Criscito e Federico Marchetti, si sono sfidati in una partita di calcio balilla, un classico derby all'insegna del fair play.

“Siamo molto contenti di aver contribuito alla conclusione di questa importante partnership con Birra Peroni, un brand tutto italiano, che rappresenta perfettamente i valori dello sport e della passione  – dichiara Giovanni Valentini, Direttore Vendite di Infront Italy. “La partnership consiste non solo nella tradizionale visibilità a bordo campo e negli spazi dedicati, ma anche nella commercializzazione all’interno dei bar dello stadio e nella somministrazione nella aree hospitality, in quanto birra ufficiale dei due club. Questa tipologia di partnership è stata avviata con Milan e Inter, e ora prosegue con Genoa e Sampdoria, che rappresentano due tifoserie storiche di Serie A”.

 
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