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Dopo MotoGP e Volley, Custom approda nel mondo del calcio

Per la nuova sponsorizzazione nel calcio il Gruppo sceglie di legarsi a Infront e scenderà in campo assieme al Parma fino alla fine del campionato

Il Gruppo Custom ha scelto di aggiungere il calcio alle attuali sponsorizzazioni del team LCR HONDA e TOP VOLLEY LATINA con l’obiettivo di aumentare la visibilità del brand e allo stesso tempo creare un maggior dialogo con il territorio ed il pubblico di riferimento. “Comunicare significa propriamente condividere, mettere qualcosa in comune con gli altri“ - dichiara Alessandro Mastropasqua, Communication Manager di Custom S.p.A - “Per questo motivo abbiamo scelto di partire proprio da Parma, sede dell’headquarters per raccontare le soluzioni sviluppate in tutto il mondo.

 “L'obiettivo principale di questa importante sponsorizzazione - dichiara Carlo Stradi, Presidente di Custom S.p.A - è condividere e presentare le soluzioni tecnologiche che mettiamo a disposizione di mercati differenti ma sinergici: pertanto non solo brand awareness, ma condivisione di traguardi, emozioni e valori...solo così si vince e si crea una nuova cultura tecnologica.  Con Infront abbiamo iniziato un percorso, partendo dalla sponsorizzazione del PARMA desideriamo presentare la nostra tecnologia e le soluzioni già esistenti in tutto il mondo, pronte a portare un valore aggiunto anche nel mondo del calcio”.

Il format scelto per la sponsorizzazione è basato sulla visibilità bordo campo e sulla presenza allo stadio di ospiti del Gruppo; pura esposizione del brand CUSTOM in prima e seconda fila e simultaneamente l’opportunità di presentare attraverso i led bordocampo i prodotti della giovanissima divisione consumer, CUSTOM LIFE.

La tecnologia hardware e software del Gruppo sarà anche protagonista di una vera e propria “digital innovation” nel mondo dello sport italiano. Infront sta infatti lavorando a progetti specifici che hanno scelto la tecnologia del Gruppo Custom per catapultare nuove tecnologie/servizi direttamente negli impianti sportivi in Italia, seguendo così un trend già presente e apprezzato oltreoceano.

 
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