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Tutti i servizi per la FIFA World Cup™ 2018

Presentato come l'evento sportivo più grande e più complesso al mondo, la Coppa del Mondo FIFA attira milioni di spettatori in tutto il mondo. A partire dal 2002 Infront inizia la sua storia con i Mondiali, acquisendo via via maggiore esperienza, migliorando gli standard qualitativi e offrendo una varietà di servizi. Il 2018 non ha fatto eccezione, anno in cui Infront ha svolto un ruolo fondamentale e integrale nella FIFA World Cup Russia ™ 2018.

I più alti standard nei servizi tecnici

Per la quinta volta, la consociata di Infront HBS ha fornito copertura di trasmissione per i Media Right Licence di FIFA con circa 2700 dipendenti sul posto, oltre a costruire e gestire l'International Broadcast Centre (IBC). Il team di assistenza Infront Broadcaster ha supportato i licenziatari per i diritti media per rispondere alle loro richieste ed esigenze contrattuali, mentre Infront Football Media si è occupata della vendita dei diritti media in 26 territori asiatici. On site, il team di Infront Sports Services ha fornito e gestito 2,7 km di sistemi all'avanguardia per la pubblicità sui LED in tutte le 12 sedi, presentando in modo ottimale gli sponsor sul campo.

Migliorare la fan experience

Per supportare Wanda nell'attivazione della sponsorizzazione ufficiale come partner FIFA, il team Global Partnership Infront ha progettato e implementato un programma ad ampio respiro. Con l'obiettivo di "ispirare la prossima generazione di fan", Infront ha aiutato Wanda a portare quasi 400 bambini alle partite come portabandiera e ha offerto un'esperienza digitale all'avanguardia per i fan in loco. Infine, il servizio di archivio FIFA Films di Infront ha preparato una serie di anteprime e highlights, tra cui la "Road to the 2018 FIFA World Cup RussiaTM".

Risultati

  • L'edizione 2018 della FIFA World CupTM è stata un vero successo con quasi 3.000 dipendenti che hanno lavorato in 12 stadi e 11 diverse città.
  • Infront ha fornito 2,7 km di sistemi di pubblicità LED all'avanguardia.
  • 37 telecamere in tutte le 64 partite hanno catturato oltre 1.000 ore di gioco.
  • Infront ha supportato Wanda ad attivare la sua sponsorizzazione portando quasi 400 bambini in Russia come portabandiera.
 
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