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FIBA Marketing donne un nouvel élan au basketball en Chine grâce au partenariat T Power

Un nouvel accord dévoile la marque de boissons chinoises comme nouveau partenaire promotionnel officiel de la FIBA

Mies, Suisse - La Fédération internationale de basket-ball (FIBA) a annoncé un nouvel accord de licence d'une durée de trois ans avec Henan Zhongwo Industrial Co. dans le cadre d'un accord négocié par FIBA Marketing, le partenariat stratégique entre l'organe directeur du basketball et Infront. La société deviendra le partenaire promotionnel officiel de la FIBA et de la Coupe du monde de basket-ball de la FIBA en 2023.

Au cours de cette même période, le produit phare de la société, la boisson énergétique T Power, deviendra la "boisson énergétique officielle de la FIBA" en Chine.

Lisez le communiqué complet sur le site officiel de la FIBA.

Julien Ternisien, Senior Vice-Président d'Infront Sports d'été a déclaré : "Nous sommes heureux de continuer à introduire de nouvelles marques dans les compétitions de la FIBA et auprès de ses fans. T Power a de l'expérience lorsqu'il s'agit d'engager les supporters de basket-ball en Chine et nous sommes impatients de travailler à leurs côtés en vue de la Coupe du monde de basket-ball FIBA 2023."

Pour célébrer ce partenariat, T Power lancera des canettes et des emballages co-brandés portant le logo de la Coupe du monde de basket-ball de la FIBA 2023, qui seront commercialisés dans toute la Chine en prévision de la compétition phare de la FIBA, qui se déroulera fin août 2023.

 
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