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iX.co aide le Top 14 à attirer de nouveaux fans étrangers après un accord avec la Ligue Nationale de Rugby

Une collaboration digitale pour augmenter le nombre de fans étrangers de la 1ère compétition de rugby en France

Zoug, Suisse – iX.co, la filiale digitale d'Infront, a passé un accord de consulting digital avec la Ligue Nationale de Rugby (LNR), afin de lancer un nouveau site internet anglais dédié au TOP 14.

Le nouveau site internet, qui fut lancé la semaine dernière, se tourne vers des marchés clés internationaux avec des fans au Royaume-Uni, Australie, Nouvelle-Zélande, Afrique du Sud et aux Etats-Unis, et bénéficiera d'un contenu online dédié.

L'accord, qui comprend une approche digitale à 360°, permet également le lancement de réseaux sociaux, d'un management éditorial et d'une activation de contenu.

De nouveaux comptes anglais (Instagram / Facebook) et japonais (Instagram / Facebook) ont été ouverts avec le TOP 14 dans l'intention d'accroître une présence internationale déjà importante tout en espérant surfer sur le succès de la Coupe du Monde de Rugby 2019.

 

 
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