Infront's digital arm, Infront X, helps brands reach, engage and monetise audiences by creating content and experiences that cater to their passions. Through collaborations and partnerships with digital innovators from around the world, we aim to transform – both strategically and creatively – how audiences experience content.
Infront X bridges the gap between storytelling and technology, connecting businesses to an entirely new age of consumer that demands their content be presented differently. We leverage data-driven insights to create platforms and experiences that cater to audience passions, engaging them on their terms, all while empowering businesses to precisely monitor and measure ROI.
To ensure our clients have access to the most innovative and novel solutions, Infront actively monitors and collaborates with leading start-up companies. Infront X Lab is a strategic initiative to identify new monetisation avenues from evolving digital content formats and distribution models, such as esports or virtual and augmented reality.
By partnering with innovative start-ups with unique digital capabilities, we can offer and influence a broader range of products and technologies, while capturing new consumer groups from emerging sports.