Discover the benefits for your brand.
Winter sports brings joy to millions of fans around the world, providing the perfect foundation for sponsorship. There are many ways for your brand to associate with the passion and huge interest each new season brings.
Curious? Discover how winter sports sponsorship can help you.
Core European markets: AUT, BUL, CZR, DEN, FIN, FRA, GER, HUN, ITA, POL, ROM, RUS, SVK, SWE, SWI
Disciplines: Alpine Skiing, Biathlon, Cross Country Skiing, Ice Hockey, Ski Jumping
Source: YouGov Fan Profiles 2021
Live and relive broadcasts in 2020 AUT, CZR, DEN, FIN, FRA, GER, HUN, ITA, POL, ROM, RUS, SWE, SWI
Source: Glance Yearly Sport Key Facts 2020
Winter sports have long been an important pillar of our global advertising strategy. Infront has always been a reliable partner in terms of consulting, planning and implementation. Our worldwide distribution partners appreciate our involvement in winter sports as a significant contribution to increasing brand awareness and image and the resulting sales support.
Our long-standing partnership with winter sports has almost become part of Viessmann’s DNA. Winter sports offer a wide range of opportunities to promote and position our products and brand whilst also offering a way to organise partner events. In addition, the engaging winter athletes offer starting points for further storytelling that help us to achieve our communication goals.
For us, winter sports has been a stable pillar in our sports sponsorship portfolio for many years. The worldwide interest in winter sports and the different disciplines help us to raise brand awareness. Through the effective use of the extensive rights and activation opportunities, we achieve a positive impact with our customers as well as employees.
The combination of cross-country skiing and shooting is a true test of an athlete’s versatility and skill, with just one missed shot often the difference between winning and losing.
Pinpoint accuracy at lightning-fast pace, that’s what required to succeed at alpine skiing. The high speeds provide a huge technical demand on athletes.
Nordic skiing is a physical and mental test, with athlete’s needing control and courage for ski jumping before calling on endurance and strength for cross-country skiing .
High tempo and non-stop action make ice hockey the fastest team sport in the world – with skating speeds of almost 50 km/h and pucks flying at over 160 km/h.
Winter sports provide unique opportunities for strong and clean brand visibility across a range of platforms including bib numbers, banners, back drops and inflatables. Your brand is in the middle of action, not just the sideline
Integrate your product in an emotional and action-packed setting, making it a genuine part of the event. Winter sports can provide a stage like no other.
Extend your brand visibility through innovative and customized digital assets. You are able to leverage and directly talk to the global digital winter sports fanbase
Invite clients, colleagues and partners to unique events at memorable locations, creating a VIP experiences beyond just catering and tickets
Significantly drive brand recognition to thousands of fans in your target group in relaxed atmosphere.
Outstanding winter scenes create highly memorable experiences.
#AllAboutWinterSports
