Zug, Switzerland / Erding, Germany – North American sports drink brand BioSteel is entering into a three-year partnership for the IIHF Ice Hockey World Championship through to the end of 2024. For the...
Motorsports remains one of the fastest-changing and most progressive segments of the sports industry. It has long been a leader in adopting new technology early on, and this is now being reflected in ...
Partnership for the new 2021/2022 season marks first ever major sports sponsorship for DECATHLON Germany. Plochingen, Germany | Zug, Switzerland, 9 November 2021 - DECATHLON Germany has been an active...
Five-year collaboration to explore untapped commercial potential Zug, Switzerland, 8 November 2021 – Infront and the German Triathlon Union (DTU) have agreed an exclusive five-year marketing rights pa...
Ambition to make the South African-based marathon an Abbott World Marathon Major and top endurance event by 2025 Zug, Switzerland – Infront has become a strategic partner of the Sanlam Cape Town Marat...
Ongoing development of top pan-European ice hockey competition opens new commercial doors and markets Zug, Switzerland – The 2021/22 Champions Hockey League (CHL) season will welcome APK-Invest and my...
Top Italian league welcomes 20 new broadcast partners for 2021/22 season Milan, Italy – Infront, the exclusive international media rights partner of Serie A (with the exception of USA and MENA), has g...
New partnership to cover all FIS World Cup events until end of 2027/28 season Zug, Switzerland – Infront and Swiss-Ski have reached a six-season agreement for the international media rights to FIS Wor...
