Paderborn, Germany - kfzteile24 GmbH, the automotive accessories and spare parts e-commerce company from the city of Berlin, is continuing to advertise on the shirts of SC Paderborn for a further two years. The agreement extends the original sponsorship following the promotion of the club to the 1. Bundesliga. The cooperation, originally negotiated in 2012/13, was due to expire at the end of the current season and has now been extended to include 2016/17. The contract was brokered by Infront Sports & Media, marketing partner of SC Paderborn.
Martin Hornberger, Executive Vice President and General Manager of SC Paderborn, said: “The positive development of our club over the past two years is first class. Our kfzteile24 friends from the city of Berlin have accompanied us on this highly successful journey and we are excited to continue this path together for another two years.”
Torsten Hainke, Managing Director of kfzteile24 GmbH, added: “The sensational promotion of SC Paderborn to the Bundesliga and the memorable moments from the first half of the season provided great exposure and a favourable view of our logo carried through the mass media to the world. This was beneficial for our awareness and considerably strengthened our brand. We are convinced of the success of our partnership with SC Paderborn extending beyond the current season. Therefore, the continuation of the good cooperation with this likeable club from the city of Paderborn was a logical outcome.”
Reinhardt Weinberger, Managing Director of Infront Germany, stated: “The early extension, which is irrespective of the league, underpins the kfzteile24 brand’s confidence in the club – allowing SC Paderborn to plan for the long-term. The eye-catching advertising space on the shirt ensures high media visibility and aligns the brand closely with the popular Bundesliga club. We will continue to make every effort to provide an attractive sponsorship environment to the partners of SC Paderborn through quality advertising solutions and attractive hospitality offerings.”
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 600 experienced staff working from 25 offices across 12 countries, delivering 4,000 event days of top class sport around the world every year.