Prestigious ski jumping event celebrates continued success with new partnerships and prolongations
Zug, Switzerland – The 67th Vierschanzentournee begins in Oberstdorf, Germany, on Saturday, with the biggest annual event in ski jumping continuing to provide massive exposure for its sponsors.
Highlighted by the legendary New Year's jump in Garmisch-Partenkirchen, the event consists of four competitions in Germany (Oberstdorf and Garmisch-Partenkirchen) and Austria (Innsbruck and Bischofshofen).
This year's edition sees the introduction of Liqui Moly and Hörmann as main sponsors for the event. They join Veltins and Bauhaus, who have prolonged their agreements for another two years until 2020. 4F is also included for the first time as a Presenting Sponsor after signing a four-year agreement. The Polish sports clothing manufacturer is already a partner of both the Polish Olympic Committee and Polish Ski Jumping team.
All the agreements were brokered by Infront as the exclusive marketing partner of the Vierschanzentournee.
Massive appeal and exposure
Partners will benefit from comprehensive advertising opportunities in prime locations at the event venues with guaranteed exposure to a wide audience.
Last year's Vierschanzentournee achieved a total cumulative audience of almost 75 million TV viewers across 233 broadcasting hours. Germany reached a peak audience of over 6.6 million during the New Year's event in Garmisch-Partenkirchen. An impressive 109,200 visitors attended the tournament on-site over the four competitions.
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.