Betting partner will also sponsor women's event for second consecutive time
Zug, Switzerland – Infront, a Wanda Sports Group company, has secured betting brand Unibet, part of Kindred Group, as a partner for the Men's and Women's EHF EUROs 2020.
The agreement, signed by Unibet's parent company Kindred Group, means the men's event has sold out all eight sponsorship packages available. Unibet will also return to the women's tournament following a successful partnership at the 2018 edition in France.
Julien Ternisien, Senior Vice President Summer Sports at Infront, said: "Kindred Group's decision to expand their presence at the EHF EUROs speaks volumes about the impact its sponsorship had at the women's event in 2018. In addition, the fact all eight packages have been sold for the men's event highlights the value sponsors continue to put in men's handball."
Timothy Mastelinck, Global Head of Sponsorships at Kindred Group, said: "Handball is continuing to grow in popularity and as a result the opportunity to bet on the sport is gaining traction. We are driven by a passion for sportsmanship and fair play, values we share with the EHF so continuing this partnership was logical for us. We want to offer our customers an honest, transparent and safe gaming experience and ensure they are aware of their gaming behaviour so they can play responsibly."
Martin Hausleitner, Secretary General of the European Handball Federation, said: "The fact that all eight sponsorship packages have been sold is great news and underlines the attractiveness of handball for companies as we are looking forward to staging the biggest EHF EURO to date next month. The Kindred Group's commitment to also collaborate with a relevant NGO as part of their agreement shows that a valuable partner for the EHF EUROs in 2020 has been found."
The Men's EHF EURO 2020 take place in Sweden, Austria and Norway from 9-26 January with a record 24 teams set to compete. The women's tournament will be held in Denmark and Norway from 3-20 December.
As part of its sustainability strategy Kindred Group is committed to contributing to communities and will therefore collaborate with a relevant non-governmental organisation (NGO) to ensure that sponsorship exposure rights are used to maximise impact on both brand and corporate purpose level.
About Men’s EHF EURO 2020
The EHF EURO 2020 will be held from 9 to 26 January 2020. This is the first time that 24 nations will take part, the first time that there are three organisers with Sweden, Austria and Norway and the first time that the final weekend lasts over three days. Sweden will organise two preliminary round groups and one main round group as well as the final weekend. The venues will be Gothenburg’s Scandinavium, Malmö Arena and Tele 2 Arena in Stockholm (only on the final weekend), a stadium with over 20,000 seats. In Austria, two preliminary round groups and one main round group will take place in the Vienna Stadthalle and the Stadthalle Graz. Trondheim's newly built Trondheim Spektrum arena, with more than 9,000 seats, will be the venue for the two preliminary round groups played in Norway. More info on www.ehf-euro.com.
About Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 26 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,600 people, is listed on Nasdaq Stockholm Large Cap and is a founding member of the European Gaming and Betting Association (EGBA) and founding member of IBIA (International Betting Integrity Association). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.