International retailer extends partnership with top handball tournament following 2018 success
Zug, Switzerland – The international retailer Lidl will be an official sponsor of the Men's EHF EURO 2020 in an agreement brokered by the European Handball Federation's (EHF) media and marketing partner Infront.
As exclusive Official Fresh Food Partner of the event, Lidl will show one of its core competencies by supporting the event with qualitative fresh food and water for players, representatives, referees and volunteers in order to raise awareness about the importance of exercise and health-conscious nutrition.
The partnership, which follows Lidl's sponsorship of the 2018 event, provides the retailer with broad visibility through exposure on LED boards, floor stickers and interview backdrops.
This will be complemented by a focus on digital activation, with branded content, tailor-made clips for Lidl's key markets and other similar methods to reach and engage with handball fans via social media.
The popular “Fan Sofa” will also return, providing selected fans one of the best views in the stadium through a dedicated and exclusive seating area within the stands for all matches.
The sponsorship will be activated on the court during halftime with an additional option to feature promotional booths in all fan villages.
The 2018 edition of the tournament enjoyed a cumulative TV audience of over 1.05 billion across 175 territories.
The Men's EHF EURO 2020 takes place in Sweden, Austria and Norway from January 9-26. It is the first time three countries will host the event and a record 24 teams are set to compete.
Infront, a Wanda Sports Group company, is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.