Frankfurt, Germany – At a press conference today, the 2. Bundesliga team FSV Frankfurt announced a new sponsorship agreement with ayondo, a social trading provider, as the clubs new Main Sponsor. Together with exposure on the team shirt and training kit, the ayondo brand will benefit from strong visibility in TV camera view on rotating boards, cam carpets next to the goals and a 100-meter long mini board. Furthermore, the brand will be positioned across the club’s online and print outlets as well as benefit from visibility around the training venue and a hospitality contingent.
The ayondo brand had previously been involved as an advertising partner of FSV Frankfurt. The new agreement as Main Sponsor was negotiated by Infront Sports & Media, the exclusive marketing partner of FSV Frankfurt and runs for three years through till the 2018 season.
Robert Lempka, CEO of ayondo Holding, said: “We are looking forward to the collaboration. FSV Frankfurt offers a personal and friendly atmosphere and the club is financially stable. As such, they are the ideal partner for us – as an international company with offices in Frankfurt. In our view, this is a perfect mix, providing local connection as well as broader media reach.”
Clemens Krüger, Manager FSV Frankfurt 1899 Fußball GmbH, added: “After only half a year, ayondo has already identified so closely with the values and ambitions of the club, that they are now taking the next step with us as Official Main Sponsor – which makes us very proud. Together we are well positioned for the future and we will continue with the security that we are on a solid economic path.”
Reinhardt Weinberger, Managing Director of Infront Germany, commented: “Today's announcement of the new Main Sponsorship is an excellent start for our marketing partnership with FSV Frankfurt. With ayondo, the club gains an emerging company as a partner, which underlines its strong confidence in the future potential of the club through a multi-year contract. The popularity and great reach of the 2. Bundesliga guarantees the ayondo brand a strong presence - not only in their home region of Frankfurt, but across Germany.”
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of 600 experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.