Infront secures Official Equipment Partners for BWF Major Championships
VICTOR and Yonex announced as equipment suppliers for flagship badminton events from 2022 to 2025
Zug, Switzerland – Infront, the Badminton World Federation’s (BWF) exclusive media and marketing partner, has signed up VICTOR and Yonex as the Official Equipment Partners for the BWF Major Championships 2022-2025.
VICTOR, the Taiwan-based manufacturer of badminton-specific equipment, will become the Official Equipment Partner of the BWF Thomas and Uber Cup Finals 2022 (Thailand) and 2024 (China), as well as the BWF Sudirman Cup 2023 (India) and 2025 (China).
Yonex will continue in its role as Official Equipment Partner of the BWF World Championships in 2022 (Japan), 2023 (Denmark) and 2025 (France).
Julien Ternisien, Senior Vice President Summer Sports said: “BWF events enjoy a global following and serve as an ideal platform for sponsors. We are delighted to welcome VICTOR as new equipment supplier and look forward to continuing our work with Yonex for another four years. The two global brands will benefit from huge exposure at some of the world’s most popular badminton tournaments.”
BWF Secretary General Thomas Lund said: “We are extremely excited to partner with two established equipment suppliers for our Major Championships for the next four years. We look forward to forging strong partnerships with both well-known global manufacturers to help us showcase world-class badminton tournaments across the world.”
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July 1934, before being rechristened the Badminton World Federation in 2006.
The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.
The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.
BWF has its headquarters in Kuala Lumpur, Malaysia, with 196 Member Associations worldwide.
Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General