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German Triathlon Union and Infront enter new marketing partnership

Five-year collaboration to explore untapped commercial potential

Zug, Switzerland, 8 November 2021 – Infront and the German Triathlon Union (DTU) have agreed an exclusive five-year marketing rights partnership. The agreement includes sponsorship rights for the DTU national team, the 1st Bitburger 0.0% Triathlon Bundesliga series and other selected DTU rights including DTU competitions. In addition, DTU and Infront will collaborate to develop new rights, particularly in digital. 
DTU’s successful marketing team will now work closely with the Infront team to ensure continuity and authenticity in rights implementation. Infront, as the market leader in the industry, will primarily focus on the acquisition of new clients and use its experience as a full-service agency to develop the commercial aspects of the organisation.

Matthias Zöll, General Secretary of the DTU, said: "With this strategic cooperation we want to continue the very positive economic development of the federation and also use the potential that has remained hidden to us so far due to our current structure. We are pleased and proud to have found a renowned partner in Infront, which has an extremely high level of expertise in the field of event marketing." 

Hans-Peter Zurbruegg, Senior Vice President Personal & Corporate Fitness at Infront, said: "We are convinced that the sport of triathlon and the DTU still has a lot of untapped potential. They represent an ideal blend of sport and lifestyle, combined with extensive activation opportunities. We will certainly benefit from our network and experience in the field of personal & corporate fitness in realising this potential.”

About the German Triathlon Union

The German Triathlon Union e.V. (DTU) is the umbrella organisation for triathlon, duathlon, aquathlon and related endurance sports in Germany. The DTU consists of 16 regional associations, in which more than 1,500 clubs and more than 60,000 members are organized. As an umbrella organisation, the DTU represents the interests of its members in a way that is oriented towards the common good and the community of triathletes and endurance multi-disciplinarians. The DTU is a member of the German Olympic Sports Confederation (DOSB), Europe Triathlon and the World Triathlon Federation.