Hole in one: Infront deliver Italian Open
Garda, Italy - The 75th edition of the Italian Open Golf Tournament concluded at Gardagolf on Sunday after four glorious days of golf, events, music and entertainment.
Italy's Francesco Molinari failed to make it a hat trick of victories in the tournament as Denmark's Thorbjorn Olesen took top spot by just one stroke.
Over 34,000 spectators attended the event. They were joined by 30 VIPs including influencers, artists, actors and celebrities descended on the shores of beautiful Lake Garda to enjoy the tournament as well as the splendid weather and landscape of one of Italy's most visited areas.
Infront played a pivotal role in putting together a first-class event. As the official advisor of the Italian Golf Federation, including all golf events in Italy, we were responsible for sponsorship, media rights, merchandising, hospitality and ticketing. The organisation also collaborates with the federation for all communication, events and promotion activities. In particular, Infront handled extra sport media relations activities, media partnerships, advertisment planning and TV commercial realisation.
A number of social clips were produced, with media production coordination and sponsorship agreements helping to make this second Italian Open under Infront's supervision a success.