FC Wacker Innsbruck and Infront agree exclusive marketing partnership
Sports marketing group and top Austrian Bundesliga club pen exclusive, long-term agreement
Innsbruck, Austria – Infront Austria have been named the exclusive marketing and sales partner of FC Wacker Innsbruck, with the new partnership covering all commercial rights of all club teams.
The long-term agreement includes marketing aspects for both the squad and the stadium, with Infront set to establish a team in Innsbruck based at the club's Tivoli stadium, one of the finest sports facilities in Austria with seats and standing room for 17,000 fans.
FC Wacker Innsbruck is one of Austria's most traditional football clubs and recently gained promotion to the country's top tier league.
"Long-term experience to fulfil ambition"
Stefan Krauß, Managing Director of Infront Austria said: "I am pleased that we can now add FC Wacker Innsbruck to our numerous traditional clubs in Germany and Italy, working with a team with a great history. It is important to remember that whilst Austria is traditionally regarded as a winter sports haven, there is a passionate football fan base here and that is why we want it as part of our portfolio. Our aim is to contribute to FC Wacker Innsbruck's success as they establish themselves as a fixture in the Bundesliga."
Gerhard Stocker, President of FC Wacker Innsbruck: "Healthy growth is part of the club's entrepreneurial strategy. We want to provide Tyrol with unforgettable football experiences and we need the financial means to do so. With Infront Austria and their long-term experience, we are confident we can fulfil our ambitions."
With more than 1,000 employees and 39 offices in more than 14 countries, Infront is one of the leading international sports marketing groups with a comprehensive portfolio of top associations and sports clubs. The company covers all aspects of successful top-level sporting events - from the distribution of media and marketing rights over media production up to operational implementation and digital solutions. The company, which is headquartered in Zug, Switzerland, operates 4,100 event days per year. In November 2015 Infront was integrated into the Wanda Sports Group.