FIBA EuroBasket 2017 app offers enhanced customization for fans
Developed by Infront’s subsidiary OMNIGON, the app is available on Android and iOS
Munich, Germany - With Europe's biggest basketball tournament of 2017 set to tip off in a week's time, FIBA has launched the free EuroBasket 2017 app presented by Global FIBA Partner Tissot which offers a unique personalization experience for each and every fan.
The app, which is both quicker and slicker than ever before, was developed by Infront Sports & Media's group company OMNIGON. It is available for both Android and iOS devices. Have a look at the teaser for the new app here.
The app enables fans to get the very best of the event right at their fingertips as they have the option to select and follow up to three favorite teams and ten favorite players. In doing so, their FIBA EuroBasket 2017 experience is completely customized and gives them full control of what they want to access instantly.
Fans throughout the world will get to closely follow all the action as Europe's 24 best teams do battle in Finland, Israel, Romania and Turkey, from 31 August to 17 September, for the right to be crowned champions and lift the Nikolai Semashko Trophy in celebration.
The release of the app is part of FIBA's constant and ongoing drive to cater to fans who, more and more, consume its major events on mobile.
Kamil Novak, FIBA Executive Director Europe, said: "EuroBasket is Europe's flagship basketball event and one of FIBA's signature tournaments. In such an event, one of the primary focuses is to provide our fans and participating players with a state-of-the-art experience on the digital space and adding a newly-designed app to our communications tools was simply a must. We are certain that FIBA EuroBasket 2017 will be one of the most followed competitions in Europe ever, digitally. We are proud to offer this to the basketball community."
Claude Ruibal, Executive Director Digital, Production & Sport Solutions at Infront: "As the premier basketball event in Europe, the EuroBasket can now provide fans from all over the world with a state-of-the-art app, bringing them closer to the tournament and the players. The team at our group company OMNIGON has done a tremendous job and FIBA now has a premier product to engage with fans on their mobile devices."
Igor Ulis, OMNIGON Chief Executive Officer, said: "OMNIGON is thrilled to have worked so closely with both Infront and FIBA on the launch of the EuroBasket app. Basketball has seen huge global growth over the last few years so we understood how critical it was to create an engaging, informative digital experience that would reach and resonate with fans around the world. We are excited by this app which will be in the hands of millions of basketball fans globally in time for the upcoming EuroBasket tournament."
FIBA (fiba.basketball) - the world governing body for basketball - is an independent association formed by 213 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC). For further information about FIBA visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.
OMNIGON, an Infront Sports & Media subsidiary, is a team of digital strategists, artists and technologists working exclusively in the areas of consumer loyalty, audience growth and digital content delivery. Since its founding in 2008, OMNIGON has established itself as a market leader, focused on helping clients achieve returns on the strategic, creative and technical investments they've made. OMNIGON, headquartered in New York and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with celebrated, global brands including Fox Broadcasting, Verizon, the PGA TOUR, CONCACAF, the United States Golf Association (USGA), FC Bayern Munich, AS Roma, the German Football Association (DFB), IRONMAN, NASCAR, World Rugby, and countless others.
About Infront Sports & Media
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Group, part of the Chinese conglomerate the Dalian Wanda Group.