Infront becomes new marketing partner of VfL Osnabrück from the 201617 season onwards

The strategic cooperation comprises the overall marketing, including stadium naming rights and shirt sponsorship

Frankfurt, Germany – The international sports marketing company Infront Sports & Media becomes the new exclusive marketing partner of the third division football club VfL Osnabrück. The strategic partnership agreement applies to the 1. and 2. Bundesliga, 3. Liga and the Regionalliga and was closed with the traditional club at the end of May. In this context, Infront will be responsible for handling the overall marketing of the club as well as the professional and youth teams.

Infront will market the main sponsorship package, the apparel package, the naming rights for the stadium (currently the osnatel ARENA) and all LED board advertising. In order to ensure a close cooperation with the club, five Infront employees will shortly start at a dedicated VfL Osnabrück office, complementing the existing team.

Long-term planning security

Jürgen Wehlend, Managing Director of VfL Osnabrück, said: “We have worked intensively on this agreement in the past weeks and months and are very satisfied with the result. The strategic partnership with Infront is an essential part of our growth strategy. We are convinced that the company can take our marketing activities to a new level, thanks to its in-depth experience in football, nationwide networks and sales expertise.”

Reinhardt Weinberger, Managing Director of Infront Germany, added: “We thank VfL Osnabrück for its confidence in the Infront Group and look forward to a close partnership. In Osnabrück, we are already opening the 13th German Infront branch. The newly formed team will - with the support of the central sales team – cease no effort to provide a solid economic base for the future sporting success of VfL Osnabrück.”

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.