Skip to content

Cooly - Mascot Development

As official mascot for the 2009 IIHF Ice Hockey World Championship and also an ambassador for the 2014 European Athletics Championship, Cooly the cow has proved his power to bring sporting events alive.

From mascot to cult icon

Cooly was first created for the 2009 IIHF Ice Hockey World Championship, held in Bern and Kloten. Representing the traditional values of Switzerland - good humour, sportiness and sportsmanship, a love of nature, quality and tradition, he is the result of Infront’s dedicated Creative Services team. His name was selected through a contest participated in by more than 3,200 ice hockey fans. Transcending his initial purpose and proving his popularity as a Swiss cult icon, Cooly was chosen several years later to serve as an ambassador for the 2014 European Athletics Championships in Zurich. He will continue to entertain sports fans, as Weltklasse Zürich has secured the rights to use him as a mascot until 2017.

Injecting life and enthusiasm to events

A mascot must be a personification of the event – literally being able to physically run, roll-over and dance without impediment – but also truly express itself and make fans laugh and empathise with him. During the Athletics Championship, Cooly entertained the audience by performing many dances and participating in several events, such as the 110-meter hurdles and high jump. With extensive media coverage around the world, Cooly definitely became a crowd favourite and media star – BBC poised the question “Is Cooly Cow the best mascot ever?”

Achievements

  • Cooly’s popularity as a mascot, led to his reuse at multiple Swiss sporting events
  • Cooly amassed nearly 14,000 Facebook “likes” and numerous YouTube videos dedicated to his antics
  • A merchandising element took the form of Cooly mugs, keychains and toy cow, which continued to sell out at local retailers
 
CB_Linked_Icon_Arrow echllogoeps Created with Sketch. Group 18 Copy Created with Sketch. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. team-logo / WIN Created with Sketch. team-logo / PW Created with Sketch. team-logo / LOST Created with Sketch. team-logo / PL Created with Sketch. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 7CB4E955-9512-49F4-B03B-933CF03CA2FD Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. Icons/Search/1000 F3916FC0-768E-4027-A1D5-CC66110459CF Created with sketchtool. Play Artboard 1 Icon / Social / Android@3x Created with Sketch. icon-dropdown icon-dropdown Created with Sketch. CB_Linked_Icon_Close CB_Linked_Icon_Close Check F896540F-C96F-4488-888D-5ECB022F43CE Created with sketchtool. Icons/Attachment/1000 Created with Sketch. CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow Icon / Social / iOS@3x Created with Sketch.