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Full service at Lenzerheide

Partnering with the national Swiss Ski federation and the Swiss National TV SRG SSR, Infront contributes essential elements on both the logistical and economical side of the five-day Audi FIS Ski World Cup Final in Lenzerheide.

Delivering fully comprehensive services

Responsible for media rights, sponsorship, hospitality implementation and production of FIS magazine programming, Infront has a significant role at this highlight event. Year to year, Infront is tasked with TV distribution to around 140 countries, the distribution of sponsorship and building the perfect environment for partners by co-ordinating advertising boards and signage as part of the marketing platform concept.

A logistical masterpiece

Handling the requirements of over 200 accredited broadcast media and the needs of over 25 TV stations, distributing live/delayed race coverage and producing Official FIS Magazine programmes, Infront pulls together the full media gamut across the entire event. The World Cup Finals media distribution handled by Infront gauges a TV audience of around 290 million worldwide. On the sponsorship side, brands receive strong exposure: at temperatures below -10°, specialist Infront teams co-ordinate the installation of up to 60 banners per race before dawn each day. Over 4,000 meters of advertising across the five race days provides maximum exposure in camera view. Hospitality involves catering to the needs of approximately 3,500 VIP guests, with the total operation requiring more than 30 tons of equipment to be transported to the mountain resort. In total, Infront has approximately 70 hospitality staff ranging from chefs to waitresses serving guests across two hospitality areas.

Achievements

  • Together with Swiss Ski, Infront comprehensively ensures a unique skiing spectacle for the world’s best athletes, sponsors and fans
  • Year to year climbing media exposure and increasing broadcast interest are achieved
  • Streamlined marketing platform provides sponsors valuable, exclusive exposure throughout the five race day highlight event
  • Working across the event means Infront can deliver every single aspect at the highest standard contributing to an entirely successful final
 
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