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Nike verlängert Partnerschaft mit Top 14 Rugby Club Stade Toulousain

© Nike/Stade Toulousain

Ikonische Sportmarke verlängert Partnerschaft mit französischem Rugby-Meister bis 2025

Zug, Schweiz – Infront, ein Unternehmen der Wanda Sports Group und exklusiver Vermarktungspartner von Stade Toulousain, einem Rugby-Club der Top 14, der höchsten Spielklasse im französischen Rugby, hat eine Verlängerung der Partnerschaft zwischen Nike und der französischen Seite ausgehandelt. Der Sportbekleidungsriese wird seine Rolle als offizieller Sponsor des Clubs bis einschließlich zur Saison 2025 fortsetzen.

Im Rahmen dieser Partnerschaft wird das „Swoosh“-Logo der Marke weitere fünf Jahre auf allen Heim- und Auswärts-Trikots der Mannschaft sowie auf limitierten Sonderkollektionen und Fan-Bekleidungsartikeln zu sehen sein. Durch die Schöpfung einer kulturellen Identität erzählen beide Parteien eine authentische Geschichte exzellenter Zusammenarbeit, die auf Vertrauen und einer gemeinsamen Geschichte, die bis in die 1990er-Jahre zurückreicht, aufbaut.

Infront ließ die Beziehungen zwischen Nike und Stade Toulousain in der Saison 2017/2018 neu auferstehen, nachdem beide Parteien im Jahr 2013 ihre 23-jährige Partnerschaft beendet hatten.

Jean-Francois Jeanne, Managing Director von Infront France, erklärt in diesem Zusammenhang: „Nike und Stade Toulousain sind zwei der bedeutendsten Namen im Rugby und im Sport allgemein. Sie gehören einfach zusammen. Beide sind für ihre Exzellenz und Innovation bekannt. Wir sind stolz, Teil dieses gemeinsamen Abenteuers zu sein und mit unserer Expertise kontinuierlich zum Erfolg beider Marken beitragen zu können.“

 
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