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DFB baut Partnerschaft mit Infront aus

Frankfurt am Main, Deutschland - Das Präsidium des Deutschen Fußball-Bundes(DFB) hat sich auf seiner Sitzung in Frankfurt/Main dafür ausgesprochen, die Infront Sports & Media AGab der Saison 2016/2017 mit der kompletten Vermarktung der Rechte am DFB-Pokal zu beauftragen.Vorgesehen ist, die nationalen und internationalen Medien- und Werberechte am Pokalwettbewerb vonInfront als Agentur vermarkten zu lassen, Rechteinhaber bleibt dabei der DFB. Die Details derVereinbarung werden derzeit von den Geschäftsführungen verhandelt. Die Infront AG war bisherbereits für die Vermarktung der Bandenwerbung zuständig.DFB-Präsident Wolfgang Niersbach sagt: „Unser klares Ziel ist es, die vertrauensvolle bestehendePartnerschaft mit Infront fortzusetzen und weiter auszubauen. Gemeinsam streben wir an, denerfolgreichen Pokalwettbewerb national und international noch stärker zu positionieren.“Philippe Blatter, President & CEO von Infront, sagte: „Wir danken dem Präsidium des DFB für seinVertrauen und sind überzeugt, in gewohnt enger Zusammenarbeit an bisherige Vermarktungserfolgeanzuknüpfen sowie neue kommerzielle und mediale Potenziale zu erschlieβen. Die globalisierteSportwelt und der digitale Wandel eröffnen dem DFB-Pokal trotz seiner bereits grossen Popularitätweitere Wachstumsoptionen. Diese wollen wir gezielt angehen und mit der Premium-Marke DFB-Pokalauch künftig Maβstäbe setzen.“

 
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